Executive summary of previously delivered value, market positioning, and strategic partnership recommendations for continued DAPA growth and success.
Original Agreement & Investment Overview
Flat Fee Investment
$14,400 for comprehensive consulting, strategy development, website overhaul, and program support infrastructure.
Social Media Add-On
$1,500/month for 6 months totaling $9,000 for social media setup and content calendar management.
Total Investment
$23,400 total paid for comprehensive strategic support and implementation across all business functions.
The original scope included 2 strategy meetings per month, website updates, and social media setup as a separate add-on service. This foundation investment has generated exceptional returns through strategic over-delivery and comprehensive business transformation.
Previously Delivered Value of Services: Strategic Over-Performance
Consulting & Strategy Excellence
- 4+ meetings per month (double the promised frequency)
- Weekly strategic agendas and execution roadmaps
- On-call availability for urgent business needs
- Executive-level strategic counsel and guidance
Website Transformation
- Complete architectural overhaul of all pages
- Custom hero banners and cohesive branding implementation
- Mobile and desktop optimization for enhanced user experience (mobile and desktop sites rebuilt)
- Multiple specialized program pages added post-launch when website overhaul was already completed
- Ongoing updates as business initiatives evolved
Social Media Mastery
- 73+ custom branded assets including corporate graphics, quotes, and video reels
- Comprehensive caption writing and scheduling workflows
- Standard operating procedures and content vault creation
- Staff training for long-term execution capabilities
Creative IP Development
- 2,153 custom branded MidJourney images for ongoing organizational use (promised 15 but delivered a full library that would normally be billable at $10-15k)
- Comprehensive Brand Bible in Canva with locked templates
- Font selections, icon libraries, and brand consistency tools
- Library of predesigned flyers, banners and marketing collaterals completed
Systems & Curriculum Excellence (services provided)
Event & Collateral Production
- King's Code Summit booklet (print, flipbook, and QR integration)
- 2 professional retractable event banners (print-ready)
- Custom branded graduate certificates
- Comprehensive flyers, reels, checklists, and trade show materials
Systems & Automations
Custom-coded application intake system with automated spreadsheet synopses, streamlining operational efficiency and data management processes for enhanced organizational productivity.
Systems and report management of application intake process.
Mentorship Curriculum Development
8 polished weekly training sets including facilitator guides and mentor resources. On-brand presentations and webpages replacing off-brand PowerPoint materials, creating a cohesive educational experience.
Market Value Analysis in Review: Exceptional ROI
(market value of services previously provided)
Monthly Consulting Rate
Executive strategy at $350/hour market rate
Website Overhaul
Complete rebuild with optimization
Social Media Management
6-month comprehensive program
Creative IP Library
2,153 custom branded assets
Event Collateral
Professional booklets, banners, certificates
Curriculum Development
8-week mentorship program including both mentee and facilitator guides with formatting and design.
Total Value Delivered
$55K-$75K+
Total Discounted Investment
$23,400
Measurable Impact & Results (what we've accomplished via social media)
7-Day View Growth
Exponential social media engagement increase
14-Day View Growth
Sustained audience engagement momentum
28-Day Growth
Consistent month-over-month expansion
New Audience Reach
Fresh market penetration achieved
Beyond social media metrics, DAPA achieved enhanced event credibility through professional Summit booklet and banner materials that elevated brand legitimacy. The cohesive, mobile-optimized website transformation created a seamless digital presence, while the publish-ready mentorship curriculum positioned DAPA as an industry leader. Comprehensive brand consistency through templates and strategic oversight safeguarded professional standards across all touch points. There is still much room for growth but we have begun to achieve momentum.
Strategic Go-Forward Requirements
March 2026 Event Preparation
Marketing strategy, collateral development, and trade show materials must commence immediately to ensure professional execution and maximum impact.
SEO Expansion Initiative
Optimized content strategically woven throughout website architecture to enhance search visibility and organic traffic generation. Our first six months made your site ready for viewing, now we need to make it findable on the web via SEO.
Ongoing Website Maintenance
Extensive updates required as new initiatives roll out, ensuring consistent brand presentation and functional optimization.
Content & Social Media Execution
Consistent professional management essential for sustained growth; casual execution undermines established brand equity and audience engagement.
Executive's corner, monthly newsletter and weekly blog.
Peripheral Project Management
Mentorship documentation, school launch initiatives, and emerging projects each require separate scoping and dedicated strategic attention.
Market-Aligned Pricing Structure
Core Monthly Retainer
Market Rate: $3,500-$6,000/month
Partnership Rate: $2,400/month
- Website updates and maintenance
- Systems & project management
- 2 weekly check-ins (30-45 minutes)
- 10-15 working hours monthly
- Light graphics support (1-2 flyers monthly)
Social Media Management
Market Rate: $1,875/month (minimum pricing without an overarching marketing consulting agreement)
Add-On Rate: $1,000/month (retainer based clients normally receive this package as an add on discounted 20%; $1500 monthly. proposing an additional discount of $500 off)
- 8-10 posts monthly with graphics & captions
- Monthly content calendar in Canva
- Light engagement management
- Monthly analytics reporting
All retainers must be paid quarterly.
Partnership Options & Investment Levels
Core Retainer Only
$2,400/month (quarterly payment required)
Comprehensive website management, strategic consulting, systems support, and light graphics. Ideal for organizations prioritizing strategic foundation and digital presence.
Complete Partnership Package Includes Social Media and Design Projects
$3,400/month (quarterly payment required with authorized payment method on file)
Core retainer plus social media management with $500 monthly/$1500 quarterly discount. Includes all company and event-related design projects for comprehensive brand management.
Project-Based Support
$2,400/month retainer plus à la carte event packages
Core strategic support with flexible project pricing for major initiatives, trade shows, and special events as needed. Not recommended as retainer based representation covers most project design resulting in significant savings. Some specialized projects may require separate billing, however, retainer based representation cover the majority of project scoped work including design. This is rare but should be mentioned.
Social Media Focus Only
$1,875/month (quarterly payment required)
Standalone social media management with professional content creation, scheduling, and analytics for sustained digital growth.
Professional Recommendation: Option 2 (Complete Partnership Package) maintains our current, established momentum while providing additional $6,000 annual savings from standard market rates.
Strategic Partnership Value Proposition
Why Partner With Nicole Murray
25 Years Strategic Experience
Trusted by CEOs, entrepreneurs, and Fortune 500 companies to build and scale high-impact brands with measurable results. Hundreds of campaigns and design projects completed.
Serial Entrepreneur
Founder of The Mogul Factory & Social Butterfly AI with proven global AI-powered solutions and successful project portfolio.
Creative + Technical Mastery
From custom design and branding to technical builds, automations, and data systems - comprehensive capability spectrum.
Proven DAPA Results
Already delivered $55K-$75K+ value: +1,197% social growth, website transformation, professional branding, publish-ready curriculum.
"You're not hiring a vendor, you're retaining a strategic partner who ensures your brand is consistent, credible, and positioned for sustainable growth."
Let's continue this vision forward with the same excellence we've implemented over the past six months. Professional market rates for comparable services range $4,000-$10,000 monthly.
Our suggested discounted partnership pricing reflects continued commitment to DAPA's success while maintaining executive-level standards.
DAPA Engagement: Foundation Built, Strategy Forward